Introduction
Makeup in 2024 is about freedom, glow, and self-expression. Instead of following rigid beauty rules, people are embracing styles that enhance natural features while leaving room for creativity. From social media platforms like TikTok and Instagram to the runways of New York, Paris, and Milan, this year’s beauty looks are all about balancing minimalism with bold statements.
Glowing, ethereal skin is the foundation of nearly every trend, while glazed blush and monochromatic tones are redefining how we wear color. Soft, natural brows are making a comeback, and bold pops of color on the eyes keep things playful. Meanwhile, new lip stories—like ombre and “Cherry Cola” lips—bring back drama in a modern way.
In this guide, we’ll explore the top makeup trends of 2024, how to adapt them for daily wear, and which old trends are fading. Whether you’re a beauty beginner or a makeup lover, these looks are simple to understand and easy to try.
The Top Makeup Trends of 2024
1. Ethereal, Skin-First Beauty
The number one trend of 2024 is skin that looks healthy, luminous, and breathable. Heavy, cakey foundation is out; lightweight formulas, skin tints, and tinted moisturizers are in. The goal is a “better than bare” look—skin that glows but still looks real.
2. Glazed Blush
Cheeks are getting a makeover with glazed finishes. Cream and liquid blushes are layered with dewy balms or subtle highlighters to create a hydrated flush. The result: cheeks that look plump, fresh, and youthful.
3. Natural, Soft Brows
After years of laminated, ultra-defined brows, softer shapes are trending. Fluffy, groomed brows that follow your natural arch feel modern and flattering. It’s less about sharp definition and more about enhancing your own texture.
4. Playful Eyes & Graphic Liner
Eyes are where boldness shines in 2024. Think graphic eyeliner, pastel shadows, and playful color pops. Bright blues, purples, and greens are especially popular. Smudged liner looks also add a lived-in, effortless vibe.
5. Monochromatic Makeup
Using the same shade family across lips, cheeks, and eyes creates a polished, harmonious look. For example, wearing terracotta blush with matching lip and eye tones feels chic yet simple.
6. Ombre & “Cherry Cola” Lips
The lip trend of the year is the ombre effect—blending deeper tones around the edges with lighter hues in the center. Shades like deep cherry, brick red, and brown-reds dominate. Topped with gloss, these lips look modern and sultry.
7. Minimal Blush & Barely-There Color
While glazed blush is a star, some are going in the opposite direction with ultra-minimal blush. This balances dramatic eyes or lips and keeps the face looking clean. The key is subtle color that almost melts into the skin.
8. Earthy & Warm Tones
Nature-inspired hues—terracotta, moss green, taupe, and sandy beige—are trending across eyeshadows and lips. These tones suit a wide range of skin tones and are easy to wear daily.
9. Skin-Friendly Textures
Hydrating, multi-use products are everywhere. Lip-and-cheek balms, creamy highlighters, and lightweight foundations keep makeup feeling comfortable. Instead of flat matte finishes, soft satin and radiant textures are more popular.
10. Colorful Mascara & Soft Lashes
Instead of dramatic falsies, lashes are more natural this year. Colored mascaras—blue, burgundy, even green—add a fun twist. Light layering keeps lashes fluttery without being overwhelming.
Trends That Are Fading Out
- Heavy contouring with sharp, harsh lines.
- Over-laminated brows that look stiff or unnatural.
- Flat, heavy matte skin with no glow or texture.
- All-feature drama—wearing bold eyes, lips, and cheeks at once feels outdated.
- Overloaded lashes that hide the eyes instead of enhancing them.
How to Wear These Trends in Daily Life
- Pick one feature to highlight. If you choose bold eyes, keep lips simple. If you wear ombre lips, balance with soft cheeks.
- Work with your undertone. Warm earthy shades flatter golden skin tones, while pastel blues or cool pinks enhance cooler undertones.
- Layer lightly. Most trends in 2024 look best when applied gradually and blended well.
- Prep your skin. Hydrated skin makes makeup look fresher. Skin prep with moisturizer, SPF, and primer matters as much as the makeup itself.
- Use multi-purpose products. Balms and sticks that double as blush, lip tint, or eyeshadow make trends easier and budget-friendly.
Professional Tips from Makeup Artists
- Use a damp sponge for dewy foundation finishes.
- Blend blush slightly across the nose for a youthful, sun-kissed vibe.
- Try tightlining (lining the waterline) for subtle eye definition without harsh lines.
- When doing ombre lips, use a lip brush for precise blending between shades.
- Always set cream products with a light powder if you want them to last all day.
Read More: Bronzer vs Contour
Conclusion
Makeup in 2024 celebrates individuality, comfort, and fun. The biggest trends focus on glowing skin, soft brows, glazed blush, and creative eye makeup. Lips are bold again, especially with ombre and Cherry Cola shades, while lashes and brows lean toward natural elegance. Earthy tones and skin-friendly products make makeup easy for everyone, from beginners to professionals.
The best part is how versatile these looks are. You don’t need a massive makeup kit—just a few key products and a willingness to experiment. Choose the trends that suit your lifestyle, adapt them to your unique features, and skip the ones that don’t resonate. Makeup this year isn’t about perfection—it’s about expression.
As 2024 unfolds, these trends will keep evolving, but the focus on healthy, radiant skin and authentic beauty is here to stay. Whether you go bold or minimal, this year is the perfect time to refresh your routine with something new.
FAQs
1. What are the biggest makeup trends of 2024?
Glowing skin, glazed blush, natural brows, playful eyes, monochromatic tones, ombre lips, and earthy shades are the most popular looks of 2024.
2. How do I achieve the glazed blush trend?
Apply a cream or liquid blush to your cheeks, blend it well, and finish with a touch of balm or highlighter for a fresh, dewy sheen.
3. Are bold blushes or minimal blushes more trendy this year?
Both styles are trending. Glazed, bold blush is loved by many, while others prefer subtle, barely-there blush to balance strong eye or lip looks.
4. What colors are trending in makeup this year?
Warm earthy tones (terracotta, brown, beige), natural greens, brick reds, and pastel shades like soft blue are all in trend.
5. How can I make my makeup look natural but stylish?
Focus on skin prep, use lightweight foundations, enhance brows softly, highlight one feature (like lips or eyes), and blend well for a seamless, effortless look.